Cropp fits in with the streetwear fashion, making it easier for customers to create their own style, thanks to women's and men's collections, complemented by a wide range of accessories and shoes. The brand facilitates in expressing emotions and crossing boundaries. It draws its inspiration from contemporary culture and music, while creatively blending it in projects with the latest catwalk trends. When it comes to the issue of design, it collaborates with visual artists, illustrators and graffiti artists from all around the world. The brand has been supporting cultural events related to street art for many years.