About ACTION

Small prices and big smiles: at Action, we surprise our customers every day. We are proud to offer quality at the lowest price for everyone. For already 30 years now, we have been working hard every day to welcome our customers and make them feel good. Whether they are on a budget or just enjoy access to great value across a range of everyday items.

We offer over 6,000 low-price, good quality products in fourteen categories. Our assortment covers the key areas of our customers' interests: daily essentials, seasonal products, home and garden, and hobbies. In our stores, customers find well-known A-brands next to private label items (Action owned brands) or white label products (brands owned by Action suppliers). Two-thirds of our assortment changes frequently, as Action introduces more than 150 new articles every week. Small prices are in our DNA and culture, giving us a strong market position

Action can offer low prices because of its large scale, strategic store locations, efficient purchasing, cost-conscious culture and optimal storage and distribution across the organisation. By leveraging this simple, efficient, and cost-conscious business model for rapid international growth, Action creates value for not only for customers and employees, but also its shareholders. ‘Treasure our people and values’ is an important element of our strategic framework. Action has an open and diverse work culture strongly founded in its values, which creates development opportunities for everyone.